Brand Content Lead

  • Alan
  • Paris, France
  • 30/04/2022


🐼 Who we are

Alan is the healthcare super-app offering personalised healthcare & wellbeing to our members.
Founded in 2016 by Jean-Charles Samuelian and Charles Gorintin, Alan is the first independent digital health insurance in France since 1986.

By providing our members with delightful health insurance bundled with innovative healthcare services, Alan's long-term goal is to help all people have a personalized and accessible healthcare experience.

As of today, Alan covers more than 250,000 members, representing over €160m+ of annualized revenue. We recently raised a further €185m in a series D funding round bringing the company’s total valuation to €1.4bn. The team is 450+ people and growing. We recently landed in Spain 🇪🇸 and Belgium 🇧🇪, and guess what: the best is yet to come!

🤘 How we do it?

At Alan, we have a set of cultural values that guide our approach to work:
- Members first. We put our members first, our team second, our shareholders third.
- Distributed Ownership. We empower everyone to make courageous decisions and to work asynchronously.
- Radical Transparency. We take all our decisions in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Fearless ambition. We shoot for the moon and work backwards. We push for excellence by focusing on uncomfortable A+ problems. 

💎 Underrepresented folks...

Science shows that you are less likely to apply if you feel you don’t have all the necessary prerequisites.  If this description matches where you are now or what you'd like to grow into in your next position, we encourage you to apply.

We strive to make our culture as inclusive as possible and believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.
- We have an open salary & equity policy combined with a transparent career path: we base our people decisions on objective criteria.
- We have flexible working hours and leave policy.
- We trust people to work remotely
- We extended the length of parental leave and value this time as professional experience.
- We respect our coworkers gender identity and use their names, pronouns and agreements no matter their legal status.
- We make tough decisions if we see discriminatory remarks.

- We created Alan 6 years ago with the mission to give everyone access to a healthy & productive life, empowering the body and the mind.
- Our products are now the best proof of our mission, with Alan Mind (dedicated to mental health), and unique health services accessible for free to our members (like Alan Clear, making eye care simple).
- Now, we want people to think about Alan when they think about health. 
- Your mission - if you choose to accept it - will be to make Alan THE leading voice in health topics and THE MOST LOVABLE brand in Europe, in a lean and efficient way.  

- Define Alan’s brand content strategy in Europe (how can our content embody and demonstrate our mission?) - with both a strategic, long-term approach and a more tactical approach (around 1.5M€ budget).Enforce this strategy to address every step of the funnel, from awareness to conversion (examples: lead the brand content production and distribution, organize events to position Alan as the most innovative health brand, identify the best partners to endorse our brand…)
- Build the “Alan content factory”, mentoring the content managers, scaling the content production capabilities, developing processes and the Alan brand content playbook 
- Assess the impact on key metrics (awareness, consideration, conversion)
- Act as brand ambassador at Alan and craft an inspiring and impactful brand experience at each stage of the customer journey (eg. make sure we have a consistent messaging and tone of voice in our external communications, in our products…)

Key outcome by Year 1
- We have a clear B2B and B2C brand content roadmap for the next 6 months
- We are THE leading voice in mental health topics in France
- We have a playbook and clear guidelines (example: homogenization of the tone of voice and the messaging in our comms and our product; toolkits for Alaners to be autonomous when they want to communicate…)
- We have set up a monitoring to assess the impact of our brand & content initiatives

- You know how to combine data and creativity
- You have a solid experience in brand content, you have already successfully built a stellar brand (B2B+B2C brand is a plus)
- You are both strategic and hands-on
- You have a strong leadership
- Soft skills: You have empathy, you are humble, you are able to give and take feedback.
🙌  Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks for them to be happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:
- Flexible Office. Amazing office space in the headquarters, sponsored co-working hubs or a full-remote experience for those who want, with home office equipment sponsorship.
- We reward fairly. Competitive Salary and generous equity packages
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy. Alaners can organize their time off as they wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. Country-specific commuter benefits
- Learning & Training opportunities. A very flexible Training policy at Alan, free books and budget to attend and speak at conferences if the opportunity arises
- Parental leave. Extended parental leave for all new parents.

Check out our Medium & blog for more info: /

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.